Find the sentences containing the following word partnerships in the text above and translate them into Ukrainian.

1) price mechanism, 2) marketing function, 3) consumer wants, 4) consumer sovereignty, 5) free market philosophy, 6) cigarette manufacturers, 7) short-term business, 8) short-term profits, 9) consumer needs satisfaction

Tick the phrase which most accurately completes each of the statements. Translate the statements into Ukrainian.

1. According to marketing theory every product has a life cycle and this cannot be extended by

a) product modification

b) market research

c) raising prices

2. The breakdown of a market into separate, identifiable elements is described as

a) market research

b) market segmentation

c) product diversification

3. A manufacturer planning to sell tractors in other countries would be advised to visit

a) farm communities abroad

b) yearly tractor exhibitions

c) international agricultural fairs

7. Find in the 1^st and 2^nd paragraphs of the text the sentences with passive forms. Translate them into Ukrainian. Remember to avoid using - ся forms, like бачиться, визначається.

8. Translate in the written the 4^th and the 5^th paragraphs of the text. Compare your translation with your partner’s. Seek the best version.

Now with your books closed translate your Ukrainian text back into English. Compare your translation with the original. Analyse your mistakes.

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